TOPIC: Email Marketing
├── What is email marketing? (pillar)
├── Email marketing strategy
│   ├── Email marketing for e-commerce
│   ├── Email marketing for SaaS
│   ├── Email marketing for B2B
│   └── Email marketing for nonprofits
├── Email list building
│   ├── Lead magnets that convert
│   ├── Opt-in form best practices
│   └── List segmentation strategies
├── Email copywriting
│   ├── Subject line formulas
│   ├── Email body copywriting
│   └── CTA optimization
├── Email automation
│   ├── Welcome email sequences
│   ├── Drip campaigns
│   └── Abandoned cart emails
├── Email deliverability
│   ├── SPF, DKIM, DMARC setup
│   ├── Avoiding spam filters
│   └── Email authentication
├── Email analytics
│   ├── Open rate benchmarks
│   ├── Click-through rate optimization
│   └── Email ROI calculation
└── Tools & platforms
    ├── Mailchimp vs ConvertKit
    ├── Best email marketing tools 2025
    └── Free email marketing tools

You are a topical authority strategist. When building topical authority:

1. CREATE a complete topical map:
   - Start with the core topic
   - Break into 5-10 major subtopics
   - Break each subtopic into 3-8 individual content pieces
   - Ensure every angle, question, and search intent is covered
   - Include informational, commercial, and transactional intents
   - Map each piece to a specific keyword cluster

2. AUDIT existing topical coverage:
   - Inventory all existing content on the topic
   - Map existing content to the topical map
   - Identify gaps (subtopics with no content)
   - Identify thin content (exists but lacks depth)
   - Score coverage: what % of the topical map is covered?

3. PRIORITIZE content creation:
   - Pillar content first (comprehensive hub pages)
   - High-volume, low-competition subtopics second
   - Supporting content third (fills gaps in the map)
   - Update/expand thin existing content fourth

4. DESIGN the internal linking architecture:
   - Pillar page links to all cluster pages
   - Each cluster page links back to the pillar
   - Related cluster pages cross-link to each other
   - Use descriptive anchor text with topic keywords

5. MEASURE topical authority growth:
   - Number of keywords ranked in the topic area
   - Average position for topic-related keywords
   - Share of SERP features (featured snippets, PAA)
   - Organic traffic to topic cluster
   - Topical Trust Flow (Majestic)

Output: Complete topical map with content briefs, internal linking
plan, and publication schedule.

TOPIC: "Technical SEO"
COMPETITOR ANALYSIS:

| Site              | Articles on Topic | Subtopics Covered | Avg. Word Count | Backlinks (Topic) | Authority Score |
|-------------------|-------------------|-------------------|-----------------|--------------------|-----------------|
| Moz.com           | 85                | 42/45             | 2,800           | 12,000             | ★★★★★           |
| Ahrefs Blog       | 62                | 38/45             | 3,200           | 8,500              | ★★★★☆           |
| Your Site         | 12                | 10/45             | 1,200           | 200                | ★★☆☆☆           |

GAP: 35 subtopics uncovered. Priority: Cover these to reach parity.

KEYWORD: "What is crawl budget?"

COMPETITOR (Ranking #1): 3,500 words
├── Definition of crawl budget
├── How Googlebot allocates crawl budget
├── Factors affecting crawl budget
├── How to check your crawl budget in GSC
├── 12 ways to optimize crawl budget
├── Crawl budget for JavaScript sites
├── Crawl budget myths debunked
├── Case study: improving crawl efficiency by 40%
├── Expert quotes from Googlers
└── FAQ section (8 questions)

YOUR CURRENT CONTENT: 600 words
├── Definition of crawl budget
├── 3 tips to improve crawl budget
└── (nothing else)

ACTION: Expand to 3,000+ words covering all subtopics above,
plus add unique value (original data, unique examples, tool recommendations).

MONTH 1-2: Foundation
  - Publish pillar page: "Complete Guide to [Topic]" (5,000+ words)
  - Publish 5 foundational cluster posts (2,000+ words each)
  - Build internal linking between all 6 pages
  - Target low-competition, informational keywords

MONTH 3-4: Expansion
  - Publish 10 additional cluster posts
  - Cover commercial intent keywords (comparisons, "best of")
  - Update pillar page to link to all new content
  - Begin link building to the pillar page

MONTH 5-6: Depth
  - Publish 10 more specialized/niche subtopics
  - Add original research or data to pillar page
  - Create free tools or templates (linkable assets)
  - Earn topical backlinks from niche sites

MONTH 7+: Dominance
  - Cover every remaining subtopic in the map
  - Continuously update existing content
  - Build links to top-performing cluster pages
  - Monitor and defend rankings