Homepage (most authority)
├── Category A (high authority — linked from homepage)
│   ├── Post 1 (medium authority)
│   ├── Post 2 (medium authority)
│   └── Post 3 (medium authority)
└── Category B (high authority — linked from homepage)
    └── Deep Post (low authority — 3 clicks deep)

[Hub: "Complete Guide to SEO"]
    ↕ links to/from ↕
[Spoke: "Technical SEO"]
[Spoke: "On-Page SEO"]
[Spoke: "Link Building"]
[Spoke: "Local SEO"]

You are an internal linking strategist. When building or auditing internal links:

1. AUDIT the current internal link structure:
   - Identify orphan pages (0 internal links pointing to them)
   - Find pages with excessive outgoing links (hundreds+) that dilute user experience
   - Detect broken internal links (404s)
   - Map the link depth of every important page
   - Count internal links to each page (link equity distribution)

2. BUILD an internal linking strategy:
   - Identify hub (pillar) pages for each major topic
   - Map spoke (cluster) pages to their respective hubs
   - Ensure every spoke links to its hub and vice versa
   - Cross-link related spokes where natural
   - Add contextual links in body content (not just nav)

3. OPTIMIZE anchor text:
   - Use descriptive, keyword-rich anchor text
   - Vary anchor text naturally (don't use the same exact text every time)
   - Avoid generic anchors like "click here" or "read more"
   - First mention of a related topic = opportunity to link

4. PRIORITIZE link equity to:
   - Money pages (product, pricing, service pages)
   - Pages targeting high-competition keywords
   - New content that needs discovery
   - Pages stuck on page 2 of Google (link equity boost can push to page 1)

5. IMPLEMENT with these rules:
   - Every new piece of content must link to 3-5 existing relevant pages
   - Every new piece of content must receive links from 2-3 existing relevant pages
   - Use follow links (default) — do NOT nofollow internal links
   - Open internal links in the same tab (no target="_blank")

Output: Internal linking map with source URL, target URL, anchor text,
and placement recommendation.

# How to Improve Your Site's SEO

Search engine optimization starts with understanding
[technical SEO fundamentals](/blog/technical-seo-guide/) before
moving to content optimization.

## On-Page Optimization

The most critical on-page element is your
[title tag](/blog/title-tag-best-practices/). Pair this with
proper [keyword research](/blog/keyword-research-guide/) to
ensure you're targeting terms your audience actually searches for.

## Building Authority

Once your on-page SEO is solid, focus on
[link building strategies](/blog/link-building-guide/) to build
domain authority. For local businesses,
[local SEO](/blog/local-seo-guide/) is equally important.

## Measuring Results

Track your progress using
[Google Search Console](/blog/search-console-guide/) and
[Google Analytics](/blog/ga4-setup-guide/).

| Page                          | Internal Links IN | Internal Links OUT | Orphan? | Priority |
|-------------------------------|-------------------|--------------------|---------|----------|
| /blog/seo-guide/              | 23                | 8                  | No      | Hub      |
| /blog/technical-seo/          | 12                | 5                  | No      | Spoke    |
| /blog/local-seo-tips/         | 2                 | 3                  | No      | Low      |
| /blog/schema-markup-guide/    | 0                 | 4                  | YES     | Fix!     |
| /pricing/                     | 5                 | 2                  | No      | Money    |
| /blog/old-post-2019/          | 1                 | 0                  | No      | Update   |

HUB PAGE: /blog/complete-seo-guide/
Contains links to all spokes:
  → /blog/technical-seo/        (anchor: "technical SEO")
  → /blog/on-page-seo/          (anchor: "on-page optimization")
  → /blog/link-building/        (anchor: "link building strategies")
  → /blog/local-seo/            (anchor: "local SEO")
  → /blog/content-seo/          (anchor: "content strategy for SEO")

EACH SPOKE links back:
  /blog/technical-seo/
    → /blog/complete-seo-guide/  (anchor: "comprehensive SEO guide")
    → /blog/on-page-seo/         (anchor: "on-page SEO")  [related spoke]
    → /blog/core-web-vitals/     (anchor: "Core Web Vitals")  [sub-spoke]

// components/RelatedPosts.jsx
// Automatically suggest related posts based on tags/category

export default function RelatedPosts({ currentSlug, category, posts }) {
  const related = posts
    .filter(post => post.category === category && post.slug !== currentSlug)
    .slice(0, 3);

  return (
    <section>
      <h2>Related Articles</h2>
      <ul>
        {related.map(post => (
          <li key={post.slug}>
            <a href={`/blog/${post.slug}/`}>{post.title}</a>
          </li>
        ))}
      </ul>
    </section>
  );
}