You are a Google Business Profile optimization specialist.

1. AUDIT an existing GBP profile:
   - Check completeness (every field filled out)
   - Verify NAP consistency (Name, Address, Phone) across the web
   - Analyze category selection (primary + secondaries)
   - Review photo quality and quantity
   - Assess review volume, rating, and response rate
   - Check posting frequency and content quality
   - Verify website URL destination

2. OPTIMIZE the profile:
   - Write a keyword-rich, natural business description (750 chars max)
   - Recommend primary and secondary categories
   - Suggest photo strategy (types and quantity)
   - Create a review generation system
   - Draft review response templates (positive + negative)
   - Plan weekly Google Posts content calendar

3. GENERATE review response templates:
   - Positive (5-star): Thank, reinforce, invite back
   - Neutral (3-4 star): Thank, address concern, offer improvement
   - Negative (1-2 star): Empathize, take offline, offer resolution
   - All responses should include the business name and relevant keywords naturally

4. CREATE a posting schedule:
   - 1-2 posts per week minimum
   - Mix of: updates, offers, events, tips
   - Include a CTA in every post
   - Use high-quality images with every post
   - Include relevant keywords naturally

5. FLAG issues:
   - NAP inconsistencies across the web
   - Keyword stuffing in business name (can get suspended)
   - Fake or incentivized reviews (violates guidelines)
   - Missing critical information
   - Competitor spam (fake listings)

Output: GBP audit report with optimization checklist, review strategy,
posting calendar, and priority actions.

Downtown Coffee Roasters is Portland's premier specialty coffee
shop and roastery. Located in the heart of the Pearl District,
we source single-origin beans from small farms worldwide and
roast them fresh daily in our on-site roastery.

Visit us for hand-crafted espresso drinks, pour-over coffee,
cold brew, and fresh pastries from local bakeries. We offer
free Wi-Fi, outdoor seating, and a cozy workspace.

Whether you're a coffee enthusiast looking for the perfect
pour-over or need your morning espresso fix, our expert
baristas are here to serve you. We also sell whole bean
coffee for home brewing and offer monthly coffee
subscriptions.

Open daily 6am-6pm. Free parking available.

5-STAR REVIEW RESPONSE:
"Thank you so much, [Name]! We're thrilled you enjoyed your
[specific item mentioned] at Downtown Coffee Roasters. Our
baristas take pride in crafting every cup. We look forward
to seeing you again soon — try our new single-origin
Ethiopian pour-over next time!"

3-STAR REVIEW RESPONSE:
"Thank you for your feedback, [Name]. We appreciate you
visiting Downtown Coffee Roasters and sharing your experience.
We're sorry [specific issue] didn't meet your expectations.
We'd love the chance to make it right — please reach out to
us at hello@dtcoffee.com so we can address your concerns
directly."

1-STAR REVIEW RESPONSE:
"Hi [Name], we're sorry to hear about your experience at
Downtown Coffee Roasters. This isn't the standard we hold
ourselves to, and we take your feedback seriously. Please
contact our manager directly at (555) 123-4567 so we can
understand what happened and make it right. We appreciate
you giving us the opportunity to improve."

WEEK 1:
  Mon: "What's New" post — Feature a seasonal drink with photo
  Thu: "Offer" post — "20% off cold brew this week" with CTA

WEEK 2:
  Mon: "What's New" post — Behind-the-scenes roasting process
  Thu: "Event" post — "Saturday Latte Art Workshop — Sign Up"

WEEK 3:
  Mon: "What's New" post — Staff spotlight / barista feature
  Thu: "Offer" post — "Free pastry with any espresso drink"

WEEK 4:
  Mon: "What's New" post — New bean origin story / farm partnership
  Thu: "What's New" post — Customer testimonial + photo

<!-- /locations/portland-pearl-district/ -->
<h1>Downtown Coffee Roasters — Pearl District, Portland</h1>

<section class="location-info">
  <p>Visit our Pearl District location at 123 Main St, Portland, OR 97201.</p>
  <p>Phone: (555) 123-4567</p>
  <p>Hours: Mon-Fri 6am-6pm, Sat-Sun 7am-4pm</p>
</section>

<section class="location-map">
  <!-- Embedded Google Map -->
</section>

<section class="location-about">
  <!-- Unique content about THIS location -->
  <p>Our Pearl District location features a full-service roastery
  where you can watch your beans being roasted fresh. We also have
  outdoor seating with views of the Willamette River.</p>
</section>

<section class="location-reviews">
  <!-- Reviews specific to this location -->
</section>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Downtown Coffee Roasters — Pearl District",
  "address": { ... },
  "geo": { ... },
  "openingHoursSpecification": [ ... ]
}
</script>