CORRECT (consistent):
  Yelp:          Downtown Coffee Roasters | 123 Main St, Portland, OR 97201 | (555) 123-4567
  Yellow Pages:  Downtown Coffee Roasters | 123 Main St, Portland, OR 97201 | (555) 123-4567
  Website:       Downtown Coffee Roasters | 123 Main St, Portland, OR 97201 | (555) 123-4567

INCORRECT (inconsistent):
  Yelp:          Downtown Coffee Roasters | 123 Main St, Portland, OR 97201 | (555) 123-4567
  Yellow Pages:  Downtown Coffee  | 123 Main Street, Portland, Oregon 97201 | 555-123-4567
  Website:       DT Coffee Roasters | 123 Main St Ste 1, Portland, OR 97201 | 1-555-123-4567

You are a local citation management specialist.

1. AUDIT existing citations:
   - Search for the business name across major directories
   - Document all found citations with their NAP data
   - Flag inconsistencies (name variations, old addresses, wrong phone)
   - Identify duplicates on the same platform
   - Compare against the correct/canonical NAP

2. CREATE a canonical NAP format:
   - Legal business name (exact spelling, capitalization)
   - Full address (standardized USPS format)
   - Primary phone number (consistent format)
   - Website URL (consistent with/without www)
   - Document this as the source of truth

3. BUILD a citation plan:
   - List the top 50 directories for the business's country
   - Add 10-20 industry-specific directories
   - Add 5-10 local/regional directories
   - Prioritize by: domain authority, relevance, traffic

4. FOR EACH CITATION:
   - Use exact canonical NAP
   - Complete 100% of available fields
   - Upload consistent photos (logo, storefront)
   - Write a unique description (not copy-pasted)
   - Add categories that match GBP categories
   - Include a link to the correct landing page

5. CLEAN UP issues:
   - Claim and correct inaccurate listings
   - Merge or remove duplicates
   - Update old addresses and phone numbers
   - Remove closed/outdated listings
   - Suppress citations from moved/closed locations

6. MONITOR ongoing:
   - Monthly check of top 20 citations for accuracy
   - Set alerts for new mention of the business name
   - Track citation score / health over time
   - Update all citations when NAP changes

Output: Citation audit spreadsheet, canonical NAP document,
prioritized build list, and cleanup action items.

=== CANONICAL NAP — Source of Truth ===

Business Name:   Downtown Coffee Roasters
Address Line 1:  123 Main St
Address Line 2:  (leave blank — no suite/unit)
City:            Portland
State:           OR
ZIP:             97201
Country:         US
Phone:           (555) 123-4567
Website:         https://www.dtcoffee.com
Primary Category: Coffee Shop

FORMATTING RULES:
- Always use "St" not "Street"
- Always use "(555) 123-4567" format for phone
- Always use state abbreviation "OR" not "Oregon"
- Always use "Downtown Coffee Roasters" — never "DT Coffee" or abbreviations
- Always include "www" in the URL

| Directory       | Name Match? | Address Match? | Phone Match? | URL Match? | Status    | Action       |
|-----------------|-------------|----------------|--------------|------------|-----------|--------------|
| Google Business | ✅          | ✅             | ✅           | ✅         | Claimed   | None         |
| Yelp            | ✅          | ✅             | ❌ (old #)   | ✅         | Claimed   | Update phone |
| Facebook        | ✅          | ❌ (old addr)  | ❌ (old #)   | ✅         | Claimed   | Update both  |
| Yellow Pages    | ❌ (abbrev) | ✅             | ✅           | ❌ (no www)| Unclaimed | Claim + fix  |
| Bing Places     | ✅          | ✅             | ✅           | N/A        | Unclaimed | Claim        |
| Apple Maps      | ✅          | ✅             | ✅           | ✅         | Claimed   | None         |
| BBB             | —           | —              | —            | —          | Not listed| Create       |
| TripAdvisor     | ✅          | ✅             | ❌ (missing) | ✅         | Claimed   | Add phone    |

TIER 1 (Critical — do first):
 1. Google Business Profile
 2. Apple Maps (Apple Business Connect)
 3. Bing Places
 4. Yelp
 5. Facebook Business Page
 6. Data Axle (feeds many directories)
 7. Neustar Localeze (feeds many directories)
 8. Foursquare (feeds many apps)

TIER 2 (Important):
 9. Yellow Pages (YP.com)
10. BBB (Better Business Bureau)
11. Manta
12. Angi (formerly Angie's List)
13. Thumbtack
14. MapQuest
15. LinkedIn Company Page
17. Instagram Business Profile
18. Nextdoor Business Page

TIER 3 (Industry-Specific — choose relevant):
  Restaurants: TripAdvisor, OpenTable, Zomato
  Legal: Avvo, FindLaw, Justia
  Medical: Healthgrades, Vitals, WebMD
  Real Estate: Zillow, Realtor.com, Homes.com
  Home Services: Houzz, HomeAdvisor, Porch
  Hotels: TripAdvisor, Booking.com, Hotels.com

<!-- On your contact/location page and footer -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Downtown Coffee Roasters",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97201",
    "addressCountry": "US"
  },
  "telephone": "(555) 123-4567",
  "url": "https://www.dtcoffee.com"
}
</script>